Ice Driver Premier Winter Rally School

That’s a question we’re often asked by drivers across Europe and beyond. The answer, of course, is a very positive ‘Yes”.

While we don’t compete in drifting ourselves, we’re of the firm belief that understeer is just wrong, probably the handling trait of the devil, and that oversteer is the future….

If you are wanting to polish your drifting technique, our Rear Wheel Drive Ice Driver package is probably the one for you. Get together with some friends and book our Porsche 911 and BMW M3 rally car for the day. Our motorsport instructors bring decades of experience and will work with you to develop the skills you want to work on the most.

And don’t think for a moment that you’ll be sliding about at walking pace. Our WRC spec motorsport tyres are just 5 inches wide and equipped with agressive studs to give grip levels you wouldn’t believe.

We’re very pleased to say that we got word yesterday that the lake has frozen, very early this year. Sigge, our main man with the snow blower and snow mobile adventure guide, drove his big Audi quattro estate car out onto the ice on Sunday. It’s minus 15c at night now, so by the time we start running in January, we may well have record levels of ice thickness to drive on.

In the present financial climate, there must be many things in business that are being reconsidered, postponed and put on the back burner.

But if there’s one thing in your business you can’t afford to let go of right now, it’s your valued customers and here at Ice Driver we have the perfect memorable corporate event. We’ve decades of experience of catering for event clients in all sorts of driving related environments and with Ice Driving in Sweden we firmly believe it’s the perfect combination:

• It’s exciting and exotic-driving cars at high speed in a frozen wilderness, just like James Bond in Die Another Day, on a surface you can barely stand upright on, has to be like no other driving event your guests have ever done.
• You’re in control - all Ice Driving events are bespoke. You decide with us what the programme is, what size budget you want to run to, how long you’ll be with us. We work with you and advise on what’s safe, logistically possible and the most exciting schedule as well as working on travel arrangements and logistics.
• It motivates both staff and clients - mixing your existing staff and clients together for an event is a great way to run an Ice Driving day
• The return is quantifiable - unlike press advertising and other traditional print media, an Ice Driver event provides a measurable return. You can run a truly memorable event in Sweden for a fraction of the cost of a traditional media spend.
• The environmental policy is sound - This might sound like a contradiction in terms - driving cars across a surface that could be considered to be under threat? These days, a companies environmental message must be a sound one. Take a look at our pages on the environment to see how running an event with us in Sweden is actually not as hedonistic as it may sound.

We fully understand that these days, corporate events are not just a jolly for staff. They have objectives and need to have quantifiable results and outcomes. If you’re considering an event, you’ve doubtless got some clients in mind as well as your desired outcome, not just on the ‘plane home, but in the months that follow. Are you trying to secure an important contract, cement a relationship with existing clients, reward staff or even a combination of all of those? We’ll help you acheive that.

To discuss things further, please call on +44 (0)1642 781112 or +44 (0)7812 766760 or email speed@icedriver.co.uk

If you’re looking at travel arrangements for Ice Driver and you’re also a skier, you’ve got to take a look at the offers from Neilsen Ski for holidays at Are.

If you book a week’s skiing at Are through Neilsen, not only do you get a direct flight from Heathrow to Ostersund, we can pick you up from either the airport or the ski resort and take you for some Ice Driving. It’s a great way to combine some ice driving with us and have a great time skiing as well. In case you didn’t know, Ostersund / Are is the biggest ski resort in Sweden and has a combination of great slopes, great hotels and night life.

We can help with getting you from the resort to Ice Driver and back again. To find out more, drop us a line at our enquiry form.

This is the new Ice Driver Blog. Well, it’s not really a blog, but it replaces the latest news pages and will become the place to read all about the Ice Driver season and how to get involved with Ice Driver.

Our season starts on 23rd January 2009 and runs throughout February and into March. We’ll be posting more things on the blog as they happen, but don’t wait for us to write, log in and create yourself an account and be part of the event by writing comments to our posts.